![]() ![]() Leave the default setting for the “Set your bid” tab. Just add the first that comes up (or you can leave the ones Google recommends and take them out later). As I said before, don’t fret too much on this, since we will change this in the next steps. You only want to focus on search ads.įinally, add 15-20 keywords related to your industry. Then, under “Networks”, to untick the “Display” option. I recommend you pick only one country since it’s the best practice to segment each campaign by country. First, you need to choose the country (or countries) you will be targeting. Now you need to choose your target audience. That’s why I highly recommend a budget of at least $10 per day. That guarantees some kind of traffic, which even though is still too little if we take the industry’s benchmark, can help you get your feet wet. That’s too little to make any impact on your store. Just think that if your average cost per click is going to be $0.88, which is the industry’s benchmark, you will get less than 5 clicks per day (or ~150 monthly visits). It’s highly recommended you set up a minimum of $5 per day. The first one lets you define your daily budget. Don’t worry about this, as some of the things I will ask you to do will be fixed later. Since you don’t have your keyword list nor your max CPC (something you will learn in the next few steps), at first it may seem like you are stretching yourself too thin. Then, you will be taken to the most important page of the account setup process. You can also let Google send you personalized tips and recommendations to help you improve your performance. Once you do that, you will be taken to a page where you will have to add your email address and website. In case you haven’t, the first thing you need to do is to go to the Adwords Get Started page and click the “Start Now” button. If you have already opened an account, you can skip this step and go straight to the step #2 of this Google Adwords tutorial. Google Adwords Tutorial Step #1: Set up your accountīefore we get started setting up a campaign, you need to have an Adwords account. In this Google Adwords tutorial, I will show you all the steps you need to take to create your first Google Adwords campaign so you can start getting visitors and increase your sales. It turns out that it’s not that hard to get all these millions of people to your store. You might be thinking, “ well, but how do I do that? It must be crazy complicated to get all these people to my store and make them want to buy from me.” Did you know that every day Google processes over 40k search queries every second? This equals to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. What if this Google Adwords tutorial could help you attract a small part of the billions of searches done every day to your store? Imagine all the millions of people that could be interested in what you have to sell from all around the world, ready to buy from you. ![]()
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